Values-based messaging training

Online Zoom | Thursday, 4 December 2025 from 6:30 PM to 8:30 PM (AUS Eastern Daylight Time)

Just in time for Silly Season conversations with family and close friends, available on December 4 (6:30 pm to 8:30 pm) is a FREE Values Based Messaging Training course from Common Cause Australia.

 On offer is a 2-hour online training program for people taking action for Palestine. You’ll learn what really makes people tick and how to use values and frames to motivate change on the causes you care about.

The training is based on decades of research from social psychology and cognitive linguistics as well as messaging testing with over 40,000 Australians on a range of social justice, health and environmental issues over the past decade.

You’ll learn:

- What values are, how they work and why they matter

- How to use strategic framing to engage values that motivate support

- How to avoid common messaging mishaps that push people away

 To register, click here.

 About Common Cause Australia

Common Cause provides research, training and strategic support to people and organisations passionate about creating a better world. Our training draws upon evidence-based insights from our extensive message research covering a wide range of topic areas. Visit our website for the full list of publicly available message guides we have developed for organisations in Australia.